YEY is a singular platform for community owners, community members, and brands.
For community owners, YEY provides a Web3-powered toolkit for community member engagement. This includes the ability to create custom rewards programs, track community engagement, and gamify the rewards experience.
For community members, YEY represents a passport of experiences through digital exclusives (“Shinys”) they can showcase to their friends and use for rewards and redemptions. Shinys are earned by completing tasks set by the community owner, such as participating in the community, attending events, liking posts, or sharing content.
For brands, YEY provides access to a curated list of top communities and their community members. Brands can use YEY to create targeted marketing campaigns and reward their customers for their loyalty.